Tag Archives: ethnography

Can Ethnography Save Enterprise Social Networking? | Ethnography Matters

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” For example, companies try to incentivize employees to fill out social profiles, or blog, or join communities, but often employees don’t understand why, or what’s in it for them to change their behavior to collaborate in such a public way. The result – slow adoption of the ESN. Can… Continue reading →

How relevant is an avatar?

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What does it mean to be an avatar? Or should we say to ‘have’ an avatar? And what is an avatar: the thumbnail on a Twitter of Facebook account? The 3D characters in World of Warcraft or in Second Life? The textual description of a character in a text-only roleplaying… Continue reading →